Beyond the Exhibition: Helping Artists Turn Connections Into Lasting Opportunities
How Art Easely and Lumaprints are helping artists reach more collectors, simplify their businesses, and earn more from the work they create.
When artist Colleen Gianatiempo presented her solo exhibition, Material Poetics, at the Sears Art Museum, she did more than display her artwork.
She actively promoted the exhibition and used Art Easely to create a QR-code giveaway, inviting visitors to subscribe to her newsletter and enter to win a fine art print.
As visitors signed up, their information was added to her Art Easely contacts and tagged with the exhibition name. This allowed Colleen to remember where those connections began and communicate more meaningfully with potential collectors long after the exhibition.
Her efforts didn’t go unnoticed.
The museum’s curator shared his appreciation, recalling another exhibition where the artist had done little to promote the show. Museums and galleries work hard to bring people through their doors, but there’s only so much they can accomplish alone.
When artists actively participate in promoting their exhibitions, it becomes a partnership that benefits everyone.
Small Actions, Lasting Opportunities
Colleen’s approach illustrates how simple tools can make a meaningful difference.
A QR code and print giveaway gave visitors a reason to connect. The contact tags helped organize those relationships for future, more targeted marketing.
And the print itself represented another opportunity.
Not every collector can purchase an original. Some discover artwork that’s already sold or outside their budget. Fine art reproductions make artwork accessible to more people while creating additional income opportunities for artists.
But producing and selling prints shouldn’t become another full-time job.
Quality Prints. Better Profit Margins.
That’s where Art Easely’s partnership with Lumaprints comes in.
Lumaprints specializes in professional wall-art production, with giclée printing as its standard. Artists can offer fine art paper prints, canvas, framing, and other presentation options using archival-quality materials.
Art Easely chose Lumaprints not only for its exceptional print quality, craftsmanship, and protective packaging, but also for competitive production pricing that allows artists to maintain healthy profit margins.
Through Art Easely’s integrated print-on-demand service, collectors can order reproductions directly from an artist’s website. Lumaprints handles production, packaging, and shipping without requiring artists to purchase inventory upfront.
And importantly, Art Easely takes zero commission on those print sales.
An Artist-First Approach
Artists already manage countless responsibilities, from creating artwork to maintaining websites, organizing inventory, marketing exhibitions, and managing sales.
While business tools come with costs, artists shouldn’t have to surrender a percentage of every sale simply to operate their businesses.
Art Easely takes a different approach.
Its subscription-based platform brings artwork organization, customizable artist websites, contact management, marketing tools, and online sales into one connected system.
Rather than collecting commissions on artwork or print-on-demand sales, Art Easely focuses on providing tools that help artists grow while keeping control of their pricing, customer relationships, and earnings.
Art Easely succeeds by providing value to artists, not by taking a percentage of what they sell.
Beyond a Single Exhibition
Colleen’s story demonstrates that an exhibition can be more than a temporary display of artwork. It can be an opportunity to build relationships, expand an audience, and create lasting connections with collectors.
With thoughtful promotion, organized contacts, and professional print fulfillment, artists can extend those opportunities beyond the gallery walls.
Together, Art Easely and Lumaprints are helping make that process easier, more accessible, and more rewarding.
Because creating great art is only part of the journey. The rest shouldn’t be so hard.
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