Join Art Publisher Eric Rhoads on Art School Live as he gives you free art marketing instruction. Today, he answers questions you’ve submitted, including:
- Is your art ready to sell?
- How to approach galleries
- Turning casual buyers to collectors
- Selling through social media
- Expanding to new galleries without hurting existing partnerships
- How to know if you’re undervaluing your work
- Where to start for art fairs
- And many more!
Watch Art School Live > Art Marketing: How to Approach a Gallery
Eric Rhoads is a five-time Inc. Magazine Fastest Growing Companies nominee and the foremost art marketing expert in America. He is the author of two-time best selling book: Make More Money Selling Your Art: Turning Your Passion Into Profit. He’s taught thousands of artists how to find success, and now he’s ready to share his proven strategies with you.
Join us for Art Business Mastery Day!
Online, Saturday, November 15, 2025
Why attend? Nothing happens without effective marketing. By mastering art business, ethical low-pressure selling, and tasteful promotion, you can outsell most other artists and enjoy a consistent, predictable income. At just $47, this intensive is an unbeatable value. Secure your spot now before prices increase.
At the Art Business Mastery Intensive, you’ll discover the exact systems and strategies top artists use to:
✅ Price your work for maximum profitability
✅ Build a loyal base of dedicated collectors
✅ Generate consistent monthly art income
✅ Develop a rock-solid 2026 marketing plan
Register here: https://artbizmastery.com
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I have long thought that all university art department should require marketing to be part of the curriculum.
Some of the questions you ask are things such as “would you paint even if you don’t make any money from it ”
However, there are the issues such as supporting children, etc. when being at home with 4 children, I raised and sold guinea pigs for money to buy paints and supplies. I never had enough money to be a hobbiest. I always had to paint with the intent to sell so that I could be able to paint more.
I retired 5 yrs ago and have since focused on my painting. Since I have been able to focus I now have greater income than I had before retirement. Due to mobility issues, my sales are limited to places where I can hire someone to help me. I usually sell mostly at Salado Barrow Brewery and have gained collectors of my work.
With insufficient time to follow most of your suggestions, I do listen and file your tips away in my mind. I still follow some tips I learned from you at a seminar that I attended maybe 20 yrs ago at Greenhouse gallery in San Antonio.
Just now, listening to one of your marketing talks on-line, you mentioned galleries that charge for wall space, etc. I recommend that no serious artist ever get involved with one of these. There are too many hobbiests that will pay rent to a gallery just to be able to say that their work in in a gallery. You find that your work is having next to a copiest or a very cheap craft worker.
This year is the best year of my life. Success is a heady experience.i love the feeling of having followers. When I reach out to galleries, many say that they are not accepting new artists. But I am beginning to to become better at networking. This last weekend a lady who bought some of my prints said she is a friend of the director of Insight Gallery in Fredericksburg. She is going to bring my work to the attention of her friend.