Clyde Aspevig on Staying Relevant

In this lecture presented by Olmsted Plein Air, reknowned artist Clyde Aspevig addresses one of the biggest challenges for artists today.

The following video was originally published on YouTube, April 2017. The Olmsted Plein Air Invitational took place most recently in April of this year. View the competition winners and learn more about this organization at olmstedpleinair.com.

“One of the biggest challenges artists have is to remain relevant to the times in which we paint,” Aspevig said. “Holding the attention of the viewer long enough for them to become involved in the work should stimulate new ideas, and augment existing artistic beliefs. It is not always easy to balance the two in this age of acceleration.

“I will use examples of my own work to help formulate ideas that will enable painters to think about different presentations that may make their work more unique. In a new world of digital imagery constantly bombarding the senses, the artist has to find ways of separating themselves from all the competing noise to remain relevant.

“You might be surprised where this challenge might take you.”

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