Words cannot properly describe the extraordinary moment in which we all are living right now. From everyone at PleinAir Magazine, Plein Air Today, OutdoorPainter.com, and our parent Streamline Publishing — including our Chairman and Publisher Eric Rhoads — we hope you are safe and finding ways to endure the Coronavirus outbreak, which has — within just over a week — upended every aspect of American life. We know that our country will get through this unprecedented ordeal, but it’s going to be a bumpy ride.
Now, more than ever, we all are turning to our friends, and so I am writing to remind you that we are your allies. Every artist, gallery, plein air event, and fair is working hard to figure out how to pivot, and especially to adjust their spring and summer plans. Many of you will be moving your activities online, devising virtual tours of exhibitions and studios, educational programs for viewers of all ages, benefit auctions, and other selling opportunities that allow everyone to stay safe while also staying connected to the art we all love. Hopefully these efforts will make your programs more accessible than ever, reaching new users and customers who might never have walked in your door or visited your event before.
Simply put, how can we help you? Instead of devising a solution on our own, we now ask you to tell us what would be helpful. Just for example, how about comprehensive listings of freshly rescheduled offerings in our weekly e-newsletter Plein Air Today (such as the plein air event updates list we’ve started here)? How are you reshaping your advertising plans for the foreseeable future, and how can we help maximize your impact and results? What stories are emerging in your community that our editors should know about?
Each of you surely has specific needs and concerns at this crucial time, so please feel free to tell us about them. We will do our very best to help. Reach us at [email protected]. We hope that you will be in touch soon and often.
American Watercolor Weekly