What is the PleinAir Salon?
PleinAir magazine presents the 12th annual PleinAir Salon $33,000 Art Competition. In the spirit of the French Salon created by the Academie des Beaux-Arts in Paris, this annual online competition, with 11 monthly cycles, leading to the annual Salon Grand Prize winners, is designed to stimulate artistic growth through competition. The competition rewards artists with $33,600 in cash prizes and exposure of their work, with the winning painting featured on the cover of PleinAir magazine.
Winners in each monthly competition may receive recognition and exposure through PleinAir magazine’s print magazine, e-newsletters, websites, and social media. Winners of each competition will also be entered into the annual competition. The 12th Annual Awards will be presented live at the Plein Air Convention & Expo May 20, 2023.
Why We Do the PleinAir Salon
Years ago our founder and publisher, Eric Rhoads, was visiting Elaine and Peter Adamas at the California Art Club, which is over 100 years old. They told him the story about how the club had become old and sleepy and near death when they came into membership. When elected to be the president and director of the club, they realized that one of the reasons the club was not succeeding is because the quality of art had fallen enough that collectors and buyers were no longer drawn to the art club shows.
The Adamses made a goal to elevate the quality of their shows and of the membership of the club. They determined that an art competition was the best way. Though it took several years, by having juried shows with competent judges, the overall quality of paintings and sculpture in the club rose to a higher level of excellence. They discovered that when people compete against other artists, they work toward being their best and elevating their own quality. Of course today the quality of the show is very high.
When Eric started PleinAir magazine, he noticed the same thing. There were a few good painters and a lot of substandard painters. To many, the term “plein air” came to stand for low quality, because so many were doing it outdoors but with poor quality. The goal of the PleinAir Salon is to help artists elevate quality.
The result has been spectacular. The difference in quality of paintings entered today versus the quality when we started, is night and day. Today the majority of paintings entered are high quality, and those who are entering are motivated to keep trying to win, and thus, watching what wins and working to elevate their own quality.
PleinAir magazine cares deeply about its reputation, which is why we engage the highest quality professional judges. This keeps us from having a role in the selection of winners of the monthly competition. We are trying to keep driving quality forward and offer artists recognition for their hard work of developing great paintings and striving to get better every year. It’s also why we launched conferences, video training and more, to continually elevate quality. It’s also why we feature plein air and non plein air, because most artists do both. Therefore we want to encourage excellence in studio painting, and in the many subjects, styles and approaches artists pursue. We don’t wish to lock out entries. Artists who are working to elevate their quality in many areas of interest deserve recognition too.