“Thank you for offering such affordable, effective advertising. Our ad in PleinAir Magazine quickly paid for itself!”KARA HIDALGO, Retreat Instructor, Plein Air in the Parks

“Artists and collectors both are saying, ‘I know you and enjoy your work. I have seen your ads in PleinAir Magazine and Fine Art Connoisseur.” — DEBRA HUSE, Artist

“Advertising in PleinAir Magazine and Plein Air Today is not only helping our event be successful, it is also helping us receive repeat funding from our local government tourism bureau because they are seeing the measurable impact of their dollars invested in our Harford Plein Air program.”AMANDA PUGH, Operations Manager, Maryland Center for the Arts

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PleinAir readers are passionate about its content: stories and images of historic and contemporary painters, collections, events, reviews, and painting demonstrations. The magazine’s readers are active and deeply involved with its print and digital editions, weekly e-newsletter, website community, and events.

  • 24,900 Distribution to Qualified Collectors & Artists
  • Over 87,000 Readers per Issue*

PleinAir Readership Profile**

  • 94% have taken some action as a result of seeing an advertisement or article in PleinAir Magazine
  • 69% have purchased two or more paintings in the last year, with $2,000 being the median painting price
  • Over half attend a plein air event each year


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PleinAir is published every other month. It’s a full-color glossy publication filled with
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Rates and availability vary throughout the year. For advertising rates and information, contact your PleinAir Marketing Specialist or e-mail [email protected].

Editorial Calendar

2020 Plein Air Magazine Editorial Calendar (PDF)

Ad Production Specifications

Ad Production Specifications (PDF)

Advertising Deadlines:

December 2019/January 2020
Space Deadline: Fri, Nov 1 (Ultimate Guide: Fri, Oct 25)
Ad Materials Due: Mon, Nov 4 (Ultimate Guide: Mon, Oct 28)

  • SPECIAL EDITION: 2020 Ultimate Artists’ & Collectors’ Guide to Plein Air Events & Organizations
  • Plein Air Portfolio: Figurative in Plein Air

February / March 2020

  • Advertising Deadlines:
    • Space Reservation: Fri, Jan 3
      (Artists’ Guide: Mon, Dec 30)
    • Ad Materials: Mon, Jan 6
      (Artists’ Guide: Fri, Jan 3)
    • Press-Ready Ads: Wed, Jan 8
      (Artists’ Guide: Mon, Jan 6)
  • Special Edition:
    • 2020 Artists’ Guide to Workshops, Schools & Ateliers
  • Plein Air Portfolio: Paint the Town
    • Portfolio Submissions Due: Sun, Dec 15

April / May 2020

  • Advertising Deadlines:
    • Space Reservation: Fri, Feb 28
    • Ad Materials: Mon, Mar 2
    • Press-Ready Ads: Wed, Mar 4
  • Special Advertising Sections:
    • Artists’ Guide to Painting in Colorado
    • PACE 2020 Faculty
    • Outdoor Painters Society
    • Plein Air Southwest
  • Special Edition:
    • 9th Annual Plein Air Convention & Expo (PACE)
  • Plein Air Portfolio: Mountain Majesty
    • Portfolio Submissions Due: Sat, Feb 15

June / July 2020

  • Advertising Deadlines:
    • Space Reservation: Fri, Apr 24
    • Ad Materials: Mon, Apr 27
    • Press-Ready Ads: Wed, Apr 29
  • Special Advertising Sections:
    • Door County Plein Air Festival
    • Watercolor Spotlight
  • Plein Air Portfolio: Planes, Trains & Automobiles
    • Portfolio Submissions Due: Wed, Apr 15

August / September 2020

  • Advertising Deadlines:
    • Space Reservation: Fri, June 26
    • Ad Materials: Mon, June 29
    • Press-Ready Ads: Wed, July 1
  • Special Advertising Sections:
    • Paint Grand Traverse
    • Plein Air Artists Colorado National Exhibition
    • Pastel Spotlight
  • Special Edition: Collectors of Plein Air Art
  • Plein Air Portfolio: Boats, Harbors & Waterfronts
    • Portfolio Submissions Due: Mon, June 15

October / November 2020

  • Advertising Deadlines:
    • Space Reservation: Fri, Aug 28
    • Ad Materials: Mon, Aug 31
    • Press-Ready Ads: Wed, Sep 2
  • Special Advertising Sections:
    • EnPleinAirTEXAS
    • Laguna Plein Air Painters Association
    • Holiday Gift Guide
  • Plein Air Portfolio: Sunrise, Sunset
    • Portfolio Submissions Due: Sat, Aug 15

December 2020 / January 2021

  • Advertising Deadlines:
    • Space Reservation: Fri, Oct 23
      (Ultimate Guide: Fri, Oct 16)
    • Ad Materials: Mon, Oct 26
      (Ultimate Guide: Mon, Oct 19)
    • Press-Ready Ads: Wed, Oct 28
      (Ultimate Guide: Wed, Oct 21)
  • Special Edition:
    2021 Ultimate Artists’ & Collectors’ Guide to Plein Air Events & Organizations
  • Plein Air Portfolio: Snowscapes
    • Portfolio Submissions Due: Thu, Oct 15
  1. PleinAir Podcast 196: George Gallo on Making Movies and Art