The unique audience of PleinAir magazine is reflective of the plein air community. Like plein air art shows and events, where the attendance is made up of a combination of artists, collectors, and art professionals, PleinAir magazine is a direct representation of this audience. Each issue of the magazine (published bi-monthly) is distributed on newsstands and to subscribers who are collectors and artists.

The publication features sectioned content, allowing advertisers to be in the section most likely to engage their desired audience, and of course general sections and premium offerings are available. Our marketing consultants can provide updated audience statistics. PleinAir magazine was originally published from 2004-2006, at which time the content, direction, and name were changed to create another successful publication called Fine Art Connoisseur. However, the outcry from subscribers has remained constant enough to convince us to begin publishing again. Original issues have sold out, and we believe the new issues will also sell out based on the high level at which the announcement of the re-release has been embraced.

Who Should Advertise?

  • If you want to reach plein air art collectors: art galleries, art museums, artists, events and art shows, framers etc.
  • If you want to reach artists: workshop providers, ateliers and art schools, framers, art retailers, art materials retailers etc.

Note: Active professional plein air artists consume large volumes of panels, canvas and paints.

“I was so pleased that my recent classified ad in PleinAir obtained great results with signups for Open Air Italy workshops. I am so pleased I will be continuing my ongoing marketing of our other great opportunities with display ads for the additional workshops all over Europe!  Thank you PleinAir Magazine for growing my business!”Susan Truitt, Open Air Italy

Advertise with Plein Air magazineRegional Marketing Managers

Contact your Regional Marketing Manager for more advertising information.

Krystal Allen
Send Email  | 541.447.4787

Mary Green
Send Email  |  508.230.9928

Bob Hogan
Send Email  | 206.321.8990

Gina Ward
Send Email  |  920.743.2405

Marketing Team

Bruce Bingham
Marketing Specialist
Send Email

Bob Hogan
Vice President of Sales
Send Email  | 206.321.8990

Yvonne Van Wechel
National Marketing & Digital Ad Manager
Send Email  |  602.810.3518

Sarah Webb
Send Email  |  630.445.9182


Editorial Calendar

2019 Plein Air Magazine Editorial Calendar (PDF)

2020 Plein Air Magazine Editorial Calendar (PDF)

Ad Production Specifications

Ad Production Specifications (PDF)

Advertising Deadlines

October / November 2019
Space Deadline: Fri, Aug 30
Ad Materials Due: Mon, Sep 2

  • Plein Air Portfolio: Nocturnes / “Mock-turnes”
  • Special Advertising Sections:
    • EnPleinAirTEXAS
    • Zion National Park

December 2019/January 2020
Space Deadline: Fri, Nov 1 (Ultimate Guide: Fri, Oct 25)
Ad Materials Due: Mon, Nov 4 (Ultimate Guide: Mon, Oct 28)

  • SPECIAL EDITION: 2020 Ultimate Artists’ & Collectors’ Guide to Plein Air Events & Organizations
  • Plein Air Portfolio: Figurative in Plein Air

February / March 2020

  • Advertising Deadlines:
    • Space Reservation: Fri, Jan 3
      (Artists’ Guide: Mon, Dec 30)
    • Ad Materials: Mon, Jan 6
      (Artists’ Guide: Fri, Jan 3)
    • Press-Ready Ads: Wed, Jan 8
      (Artists’ Guide: Mon, Jan 6)
  • Special Edition:
    • 2020 Artists’ Guide to Workshops, Schools & Ateliers
  • Plein Air Portfolio: Paint the Town
    • Portfolio Submissions Due: Sun, Dec 15

April / May 2020

  • Advertising Deadlines:
    • Space Reservation: Fri, Feb 28
    • Ad Materials: Mon, Mar 2
    • Press-Ready Ads: Wed, Mar 4
  • Special Advertising Sections:
    • Artists’ Guide to Painting in Colorado
    • PACE 2020 Faculty
    • Outdoor Painters Society
    • Plein Air Southwest
  • Special Edition:
    • 9th Annual Plein Air Convention & Expo (PACE)
  • Plein Air Portfolio: Mountain Majesty
    • Portfolio Submissions Due: Sat, Feb 15

June / July 2020

  • Advertising Deadlines:
    • Space Reservation: Fri, Apr 24
    • Ad Materials: Mon, Apr 27
    • Press-Ready Ads: Wed, Apr 29
  • Special Advertising Sections:
    • Door County Plein Air Festival
    • Watercolor Spotlight
  • Plein Air Portfolio: Planes, Trains & Automobiles
    • Portfolio Submissions Due: Wed, Apr 15

August / September 2020

  • Advertising Deadlines:
    • Space Reservation: Fri, June 26
    • Ad Materials: Mon, June 29
    • Press-Ready Ads: Wed, July 1
  • Special Advertising Sections:
    • Paint Grand Traverse
    • Plein Air Artists Colorado National Exhibition
    • Pastel Spotlight
  • Special Edition: Collectors of Plein Air Art
  • Plein Air Portfolio: Boats, Harbors & Waterfronts
    • Portfolio Submissions Due: Mon, June 15

October / November 2020

  • Advertising Deadlines:
    • Space Reservation: Fri, Aug 28
    • Ad Materials: Mon, Aug 31
    • Press-Ready Ads: Wed, Sep 2
  • Special Advertising Sections:
    • EnPleinAirTEXAS
    • Laguna Plein Air Painters Association
    • Holiday Gift Guide
  • Plein Air Portfolio: Sunrise, Sunset
    • Portfolio Submissions Due: Sat, Aug 15

December 2020 / January 2021

  • Advertising Deadlines:
    • Space Reservation: Fri, Oct 23
      (Ultimate Guide: Fri, Oct 16)
    • Ad Materials: Mon, Oct 26
      (Ultimate Guide: Mon, Oct 19)
    • Press-Ready Ads: Wed, Oct 28
      (Ultimate Guide: Wed, Oct 21)
  • Special Edition:
    2021 Ultimate Artists’ & Collectors’ Guide to Plein Air Events & Organizations
  • Plein Air Portfolio: Snowscapes
    • Portfolio Submissions Due: Thu, Oct 15
  1. PleinAir Podcast 148: Mark Boedges on Painting Greens and More