“Thank you for offering such affordable, effective advertising. Our ad in PleinAir Magazine quickly paid for itself!”KARA HIDALGO, Retreat Instructor, Plein Air in the Parks

“Artists and collectors both are saying, ‘I know you and enjoy your work. I have seen your ads in PleinAir Magazine and Fine Art Connoisseur.” — DEBRA HUSE, Artist

“Advertising in PleinAir Magazine and Plein Air Today is not only helping our event be successful, it is also helping us receive repeat funding from our local government tourism bureau because they are seeing the measurable impact of their dollars invested in our Harford Plein Air program.”AMANDA PUGH, Operations Manager, Maryland Center for the Arts

Advertise with Plein Air magazine


PleinAir readers are passionate about its content: stories and images of historic and contemporary painters, collections, events, reviews, and painting demonstrations. The magazine’s readers are active and deeply involved with its print and digital editions, weekly e-newsletter, website community, and events.

  • 24,900 Distribution to Qualified Collectors & Artists
  • Over 87,000 Readers per Issue*

PleinAir Readership Profile**

  • 94% have taken some action as a result of seeing an advertisement or article in PleinAir Magazine
  • 69% have purchased two or more paintings in the last year, with $2,000 being the median painting price
  • Over half attend a plein air event each year


PleinAir Magazine’s professional marketing consultants can assist you in building a customized plan to help you reach your marketing goals. From creative print solutions and targeted digital strategies to event marketing and sponsorships, we offer a variety of marketing platforms designed to help you generate the best return on your
advertising spend.

PleinAir is published every other month. It’s a full-color glossy publication filled with
content dedicated to the plein air movement, painting techniques, living and
historical artists, and plein air events and travel. It is the only magazine devoted
100 percent to the plein air lifestyle.

The magazine also publishes a digital edition with each issue, which offers additional
expanded content not available in the print edition. And our weekly e-newsletter
Plein Air Today exposes your advertising message to nearly 51,000 collectors and
artist subscribers.


Rates and availability vary throughout the year. For advertising rates and information, contact your PleinAir Marketing Specialist or e-mail [email protected].

Editorial Calendar

2021 PleinAir Magazine Editorial Calendar (PDF)

Ad Production Specifications

Ad Production Specifications (PDF)

Advertising Deadlines:

February / March 2021

  • Advertising Deadlines:
    • Space Reservation: Mon, Jan 4
      (Artists’ Guide: Mon, Jan 4)
    • Ad Materials: Wed, Jan 6
      (Artists’ Guide: Wed, Jan 6)
    • Press-Ready Ads: Fri, Jan 8
      (Artists’ Guide: Fri, Jan 8)
  • Special Edition:
    • 2021 Artists’ Guide to Workshops, Schools & Ateliers
  • Plein Air Portfolio: National Parks
    • Portfolio Submissions Due: Tue, Dec 15

April / May 2021

  • Advertising Deadlines:
    • Space Reservation: Fri, Feb 26
    • Ad Materials: Mon, Mar 1
    • Press-Ready Ads: Wed, Mar 3
  • Special Advertising Sections:
    • PACE 2021 Faculty
    • Outdoor Painters Society
  • Special Edition:
    • 10th Annual Plein Air Convention & Expo (PACE)
  • Plein Air Portfolio: Gardens and Green Spaces
    • Portfolio Submissions Due: Mon, Feb 15

June / July 2021

  • Advertising Deadlines:
    • Space Reservation: Fri, Apr 30
    • Ad Materials: Mon, May 3
    • Press-Ready Ads: Wed, May 5
  • Special Advertising Sections:
    • Watercolor Spotlight
  • Special Edition:
    • Watercolor Focus
  • Plein Air Portfolio: Rivers, Streams, and Waterfalls
    • Portfolio Submissions Due: Thur, Apr 15

August / September 2021

  • Advertising Deadlines:
    • Space Reservation: Fri, Jul 2
    • Ad Materials: Tue, Jul 6
    • Press-Ready Ads: Wed, Jul 7
  • Special Advertising Sections:
    • Pastel Spotlight
  • Special Edition:
    • Pastel Focus
  • Plein Air Portfolio: Country Roads
    • Portfolio Submissions Due: Tue, June 15

October / November 2021

  • Advertising Deadlines:
    • Space Reservation: Fri, Aug 27
    • Ad Materials: Mon, Aug 30
    • Press-Ready Ads: Wed, Sep 1
  • Special Advertising Sections:
    • Holiday Gift Guide
    • Acrylic Spotlight
  • Special Edition:
    • Acrylic Focus and Emerging Plein Air Painters to Collect
  • Plein Air Portfolio: Fairs, Festivals, and Amusement Parks
    • Portfolio Submissions Due: Sun, Aug 15

December 2021 / January 2022

  • Advertising Deadlines:
    • Space Reservation: Fri, Oct 29
      (Ultimate Guide: Fri, Oct 22)
    • Ad Materials: Mon, Nov 1
      (Ultimate Guide: Mon, Oct 25)
    • Press-Ready Ads: Wed, Nov 3
  • Special Edition:
    2022 Ultimate Artists’ & Collectors’ Guide to Plein Air Events & Organizations
  • Plein Air Portfolio: Dramatic Skies
    • Portfolio Submissions Due: Fri, Oct 15
  1. Plein Air Podcast 229: Kami Mendlik on Painting, Teaching, and More